Description: Mr. Coffee. Starbucks Chairman Howard Schultz says building a brand now is harder than ever-Context Interviews the man who changed the way we think about coffee. Consumers have so many choicesnot just with coffeebut with every aspect of their lives

Category: Aspect Ebusiness Legal

Url: http://www.contextmag.com/archives/200108/Feature0MrCoffee.asp

Date: Oct 14, 2005

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